{"product_id":"persuasive-copywriting-cut-through-the-noise-and-communicate-with-impact-9780749483661","title":"Persuasive Copywriting: Cut Through the Noise and Communicate with Impact","description":"\u003cp\u003e\u003cb\u003eEnhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. \u003cp\u003e\u003c\/p\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: \u003cp\u003e\u003c\/p\u003e-Practical advice to measure and benchmark effective copy\u003cbr\u003e-Guidance on creating and critiquing briefs\u003cbr\u003e-New chapters on how to weave copywriting skills into the wider industry\u003cbr\u003e-Storytelling and content marketing\u003cbr\u003e-The impact of evolving channels like mobile and social media \u003cp\u003e\u003c\/p\u003ePractical, inspiring and extremely digestible, \u003ci\u003e\u003cb\u003ePersuasive Copywriting\u003c\/b\u003e\u003c\/i\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11877776\"\u003eAndy Maslen\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780749483661\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0749483660\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070060\"\u003eIndustries | Media \u0026amp; Communications\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS011000\"\u003eBusiness Writing\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAndy Maslen\u003c\/b\u003e is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, \u003ci\u003eThe E\u003c\/i\u003e\u003ci\u003economist\u003c\/i\u003e, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, \u003ci\u003eThe New York Times \u003c\/i\u003eand PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":42683374076141,"sku":"9780749483661","price":55.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_8068e913-eaba-473e-bfb7-df96b268114b.jpg?v=1649742797","url":"https:\/\/sureshotbooks.com\/products\/persuasive-copywriting-cut-through-the-noise-and-communicate-with-impact-9780749483661","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}