{"product_id":"podcast-advertising-works-how-to-turn-engaged-audiences-into-loyal-customers-9781539374466","title":"Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers","description":"Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising is, why it works, and how you can make it work for your business or brand.\u003cbr\u003e \u003cp\u003e\u003cbr\u003e In this book, you will learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe basics of podcast advertising\u003c\/li\u003e \u003cli\u003eHow podcast ads compare to other forms of advertising\u003c\/li\u003e \u003cli\u003eHow to plan an effective podcast advertising campaign\u003c\/li\u003e \u003cli\u003eEssential terms, like streams, downloads, pre-roll, mid-roll, and CPM\u003c\/li\u003e \u003cli\u003eWhether podcast advertising is right for your business\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Recent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e Success or failure is often the result of correctly planning your campaign.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e You will also learn the basics of structuring an effective podcast ad campaign, which covers: \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA proven method for selecting which podcasts to advertise on\u003c\/li\u003e \u003cli\u003eThe best placements of your ads within the podcast\u003c\/li\u003e \u003cli\u003eAdvertising styles that deliver results\u003c\/li\u003e \u003cli\u003eAd measurement and tracking your return on investment\u003c\/li\u003e \u003cli\u003eWhy some podcast advertising campaigns fail\u003c\/li\u003e \u003cp\u003e\u003cbr\u003e Podcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10873820\"\u003eGlenn Rubenstein\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781539374466\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1539374467\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM060110\"\u003eWeb | Podcasting \u0026amp; Webcasting\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGlenn Rubenstein is a podcast advertising expert and the founder of ADOPTER Media, a dedicated podcast advertising agency. He has written for publications such as Wired Magazine and the Village Voice. He has also been a columnist for the San Francisco Examiner and a Senior Editor at CNet.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":44433360060653,"sku":"9781539374466","price":7.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_30fd65ae-c122-4f95-b854-3d2ca13d72b5.jpg?v=1700062574","url":"https:\/\/sureshotbooks.com\/products\/podcast-advertising-works-how-to-turn-engaged-audiences-into-loyal-customers-9781539374466","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}