Description
When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
Author: Shiv Narayanan
Publisher: Lioncrest Publishing
Published: 04/07/2021
Pages: 134
Binding Type: Hardcover
Weight: 0.68lbs
Size: 8.50h x 5.50w x 0.44d
ISBN13: 9781544519975
ISBN10: 1544519974
BISAC Categories:
- Business & Economics | Corporate Finance | Private Equity