{"product_id":"practical-product-management-for-product-owners-creating-winning-products-with-the-professional-product-owner-stances-9780137947003","title":"Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances","description":"\u003cp\u003e\u003cstrong\u003eHone Agile Product Owner Behaviors that Lead to Marketplace Winners\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.\u003c\/p\u003e \u003cp\u003eChris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReplace negative product owner behaviors with approaches that lead to excellence\u003c\/li\u003e \u003cli\u003eRepresent customers more empathetically and effectively\u003c\/li\u003e \u003cli\u003eConnect customers, values, and features more coherently\u003c\/li\u003e \u003cli\u003eTell better stories, set clearer goals, and create more valuable roadmaps\u003c\/li\u003e \u003cli\u003eInnovate business models, run better experiments, and scale products more successfully\u003c\/li\u003e \u003cli\u003eMake more successful decisions, involve the right people, and rely on better data\u003c\/li\u003e \u003cli\u003eBecome a great agile collaborator, across governance, budgeting, contracting, and beyond\u003c\/li\u003e \u003cli\u003eInfluence customers, users, stakeholders, and teams to improve your overall effectiveness\u003c\/li\u003e \u003cli\u003eOptimize every organizational role related to product ownership\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProduct owners, managers, and team leads will find this guide indispensable along with Agile\/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15316488\"\u003eChris Lukassen\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15316489\"\u003eRobbin Schuurman\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Addison-Wesley Professional\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 464\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.93w x 1.10d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780137947003\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0137947003\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM051430\"\u003eSoftware Development \u0026amp; Engineering | Project Management\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChris Lukassen\u003c\/strong\u003e has been active in product management for 20+ years, and co-created Scrum.org's Professional Scrum Product Owner - Advanced course. He currently trains product managers in Scrum, leadership, user experience, and metrics. \u003cstrong\u003eRobbin Schuurman\u003c\/strong\u003e is a product leader, consultant, Professional Scrum Trainer, and leader of Xebia's Product Management Academy. He supports organizations in digital, agile, and product transformations; and helps product owners grow customer impact, improve agility, and shorten time-to-learn. Lukassen and Schuurman co-founded The Value Maximizers.\u003c\/p\u003e","brand":"Addison-Wesley Professional","offers":[{"title":"Default Title","offer_id":44490114007277,"sku":"9780137947003","price":49.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_af05f445-bd51-444a-89e3-6519a4096aa9.jpg?v=1700874833","url":"https:\/\/sureshotbooks.com\/products\/practical-product-management-for-product-owners-creating-winning-products-with-the-professional-product-owner-stances-9780137947003","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}