{"product_id":"principles-of-neural-design-9780262534680","title":"Principles of Neural Design","description":"\u003cb\u003eTwo distinguished neuroscientists distil general principles from more than a century of scientific study, \"reverse engineering\" the brain to understand its design.\u003c\/b\u003e\u003cp\u003eNeuroscience research has exploded, with more than fifty thousand neuroscientists applying increasingly advanced methods. A mountain of new facts and mechanisms has emerged. And yet a principled framework to organize this knowledge has been missing. In this book, Peter Sterling and Simon Laughlin, two leading neuroscientists, strive to fill this gap, outlining a set of organizing principles to explain the whys of neural design that allow the brain to compute so efficiently. \u003c\/p\u003e\u003cp\u003eSetting out to \"reverse engineer\" the brain--disassembling it to understand it--Sterling and Laughlin first consider why an animal should need a brain, tracing computational abilities from bacterium to protozoan to worm. They examine bigger brains and the advantages of \"anticipatory regulation\"; identify constraints on neural design and the need to \"nanofy\"; and demonstrate the routes to efficiency in an integrated molecular system, phototransduction. They show that the principles of neural design at finer scales and lower levels apply at larger scales and higher levels; describe neural wiring efficiency; and discuss learning as a principle of biological design that includes \"save only what is needed.\"\u003c\/p\u003e\u003cp\u003eSterling and Laughlin avoid speculation about how the brain \u003ci\u003emight\u003c\/i\u003e work and endeavor to make sense of what is already known. Their distinctive contribution is to gather a coherent set of basic rules and exemplify them across spatial and functional scales.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-1170823\"\u003ePeter Sterling\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11826774\"\u003eSimon Laughlin\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 568\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780262534680\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0262534681\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SCI\"\u003eScience\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SCI089000\"\u003eLife Sciences | Neuroscience\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-MED\"\u003eMedical\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-MED057000\"\u003eNeuroscience\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePeter Sterling is Professor of Neuroscience at the University of Pennsylvania School of Medicine. He is the coauthor (with Simon Laughlin) of \u003ci\u003ePrinciples of Neural Design\u003c\/i\u003e (MIT Press). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSimon Laughlin is Emeritus Professor of Neurobiology in the Department of Zoology at the University of Cambridge and a Fellow of the Royal Society.","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":44285926244589,"sku":"9780262534680","price":58.33,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_26d1df4a-3282-4506-a11c-eaec7a1e0568.jpg?v=1696958756","url":"https:\/\/sureshotbooks.com\/products\/principles-of-neural-design-9780262534680","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}