{"product_id":"sartorial-fandom-fashion-beauty-culture-and-identity-9780472056040","title":"Sartorial Fandom: Fashion, Beauty Culture, and Identity","description":"In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans' relationship to these items and industries. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSartorial Fandom\u003c\/i\u003e shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12584635\"\u003eElizabeth Affuso\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Michigan Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 6.10w x 1.10d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780472056040\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0472056042\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC052000\"\u003eMedia Studies\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eElizabeth Affuso \u003c\/b\u003eis Academic Director of Intercollegiate Media Studies at The Claremont Colleges. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSuzanne Scott\u003c\/b\u003e is Associate Professor in the Department of Radio-Television-Film at the University of Texas at Austin.","brand":"University of Michigan Press","offers":[{"title":"Default Title","offer_id":44486298894573,"sku":"9780472056040","price":44.93,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_0cab4c6c-9832-4124-af75-a1d821c81024.jpg?v=1700816591","url":"https:\/\/sureshotbooks.com\/products\/sartorial-fandom-fashion-beauty-culture-and-identity-9780472056040","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}