{"product_id":"seo-in-2023-101-of-the-worlds-leading-seos-share-their-number-1-actionable-tip-for-2023-9798363076367","title":"SEO in 2023: 101 of the world's leading SEOs share their number 1, actionable tip for 2023","description":"We asked \u003cb\u003e101!\u003c\/b\u003e of the world's leading SEOs to share their \u003cb\u003enumber one\u003c\/b\u003e actionable tip for 2023. Check out our \u003cb\u003eSEO in 2022\u003c\/b\u003e guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year...\u003cp\u003eYou would have thought that if we asked \u003cb\u003e101\u003c\/b\u003e SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.\u003c\/p\u003e\u003cb\u003eWhat's covered?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 1: Key Considerations\u003c\/b\u003e - chapter one intends to provide an overview of what's changed and where SEO is going in general \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 2: Auditing\u003c\/b\u003e - what drives technical success in 2023 and what you should be looking out for that may harm your technical success \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 3: Content Structure\u003c\/b\u003e - why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 4: Targeting\u003c\/b\u003e - why intent matters and how to focus your efforts on reaching the right person at the right time \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 5: Content Planning\u003c\/b\u003e - the key elements to incorporate as part of a content strategy \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 6: Content Production\u003c\/b\u003e - what to include in your content specifically, and what type of content works best \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 7: Guide the Bots\u003c\/b\u003e - how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 8: SERP SEO\u003c\/b\u003e - why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 9: User Centricity\u003c\/b\u003e - why focusing on users is important for SEO and how user experience impacts SEO \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 10: Links\u003c\/b\u003e - what link building looks like in 2023 and how to optimize your internal links \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 11: Local SEO\u003c\/b\u003e - how Google Business Profile is changing and thoughts around location schema \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 12: Integrate\u003c\/b\u003e - how you can be more effective at SEO by working more closely with other digital marketing channels \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 13: Think Outside the Box\u003c\/b\u003e - opportunities that could radically change the way that you do SEO over the coming year \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 14: Analytics \u0026amp; Testing\u003c\/b\u003e - what to measure, how to measure it and how to improve what you do through testing \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCHAPTER 15: Evergreen Advice\u003c\/b\u003e - Key elements that you shouldn't forget about - and if all else fails, how to find a new SEO job!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12982338\"\u003eDavid Bain\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.03d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798363076367\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 8363076368\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS090010\"\u003eE-Commerce | Digital Marketing\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":44528534028525,"sku":"9798363076367","price":22.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_65a2cb84-f5dd-4e4f-9561-a759644658c0.jpg?v=1701389547","url":"https:\/\/sureshotbooks.com\/products\/seo-in-2023-101-of-the-worlds-leading-seos-share-their-number-1-actionable-tip-for-2023-9798363076367","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}