{"product_id":"sloganization-in-language-education-discourse-conceptual-thinking-in-the-age-of-academic-marketization-9781788921855","title":"Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization","description":"\u003cp\u003eThis volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11869675\"\u003eBarbara Schmenk\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Multilingual Matters Limited\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.00w x 0.50d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781788921855\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1788921852\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-EDU\"\u003eEducation\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-EDU002000\"\u003eAdult \u0026amp; Continuing Education\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-EDU\"\u003eEducation\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-EDU015000\"\u003eSchools | Levels | Higher\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN009000\"\u003eLinguistics | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBarbara Schmenk\u003c\/strong\u003e is Professor of German and Applied Linguistics at the University of Waterloo, Canada.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eStephan Breidbach\u003c\/strong\u003e is Professor of English Language Education, Humboldt-Universität zu Berlin, Germany.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eLutz Küster \u003c\/strong\u003eis Professor of Romance Languages and Literatures\/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.\u003c\/p\u003e","brand":"Multilingual Matters Limited","offers":[{"title":"Default Title","offer_id":44575019827437,"sku":"9781788921855","price":72.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_3ef26fe7-2689-4a60-80d2-e57d796ccd89.jpg?v=1701991946","url":"https:\/\/sureshotbooks.com\/products\/sloganization-in-language-education-discourse-conceptual-thinking-in-the-age-of-academic-marketization-9781788921855","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}