{"product_id":"sports-sponsorship-principles-and-practices-9780786474318","title":"Sports Sponsorship: Principles and Practices","description":"\u003cp\u003e This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.\u003c\/p\u003e\u003cp\u003e Instructors considering this book for use in a course may request an examination copy here.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-2640293\"\u003eJohn A. Fortunato\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/14\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.70d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780786474318\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0786474319\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-EDU\"\u003eEducation\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-EDU033000\"\u003eTeaching | Subjects | Physical Education\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SPO\"\u003eSports \u0026amp; Recreation\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SPO068000\"\u003eBusiness Aspects\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn A. Fortunato\u003c\/b\u003e is a professor at New York's Fordham University in the Gabelli School of Business, Area of Communication and Media Management. He is the author of five books and has published more than 50 journal articles and book chapters.\u003c\/p\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":44309400355053,"sku":"9780786474318","price":66.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_660a0fad-de49-4597-b1c9-e3d6a489dc6b.jpg?v=1697562174","url":"https:\/\/sureshotbooks.com\/products\/sports-sponsorship-principles-and-practices-9780786474318","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}