{"product_id":"startup-cmo-a-field-guide-to-scaling-up-your-companys-marketing-function-9798991328340","title":"Startup CMO: A Field Guide to Scaling up Your Company's Marketing Function","description":"\u003cp\u003eYou're only a first-time CMO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide you're in a tough spot to manage all of the details of marketing plus grow your brand and awareness. \u003cem\u003eStartup CMO \u003c\/em\u003ewas written to help the first-time CMO navigate marketing challenges and provide tactics and best practices for how you can grow a high-performing function.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMatt Blumberg, Nick Badgett, and Holly Enneking have decades of marketing and leadership experience from founding a company, scaling it, and exiting. They cover a wide range of topics from demand generation, to events, social media, product marketing, sales development, marketing operations, and more. The authors share how to collaborate effectively in the executive suite and with functional leaders throughout an organization. As an added bonus, Matt shares CEO-to-CEO advice on what a great CMO looks like, signs your CMO isn't scaling, and how to engage with the CMO. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStartup CMO\u003c\/em\u003e will help you pinpoint gaps or weaknesses, turn those into strengths, and help you scale yourself, the marketing function, and your organization.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13377321\"\u003eMatt Blumberg\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17572104\"\u003eNick Badgett\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-17572105\"\u003eHolly Enneking\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bolster Network\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798991328340\u003cbr\u003e\u003cb\u003eLarge Print\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS025000\"\u003eEntrepreneurship\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS043000\"\u003eMarketing | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e","brand":"Bolster Network","offers":[{"title":"Default Title","offer_id":48458072129773,"sku":"9798991328340","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/files\/img_5e371bca-0daf-4a18-be60-461f314a8c3d.jpg?v=1753594314","url":"https:\/\/sureshotbooks.com\/products\/startup-cmo-a-field-guide-to-scaling-up-your-companys-marketing-function-9798991328340","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}