{"product_id":"survey-research-methods-9781452259000","title":"Survey Research Methods","description":"The \u003cstrong\u003eFifth Edition \u003c\/strong\u003eof Floyd J. Fowler Jr.'s bestselling \u003cstrong\u003eSurvey Research Methods \u003c\/strong\u003epresents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to--and often instead of--household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12341862\"\u003eFloyd J. Fowler\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.30w x 0.50d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781452259000\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1452259003\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC024000\"\u003eResearch\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC019000\"\u003eMethodology\u003c\/a\u003e\u003cbr\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Default Title","offer_id":44526668841197,"sku":"9781452259000","price":189.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4860de89-b6f9-4c89-9721-bd789d19c86d.jpg?v=1701365926","url":"https:\/\/sureshotbooks.com\/products\/survey-research-methods-9781452259000","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}