{"product_id":"taliban-narratives-the-use-and-power-of-stories-in-the-afghanistan-conflict-9780190840600","title":"Taliban Narratives: The Use and Power of Stories in the Afghanistan Conflict","description":"Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. \u003cbr\u003eTaliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with its target audiences. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this \"battle of the story\" in Afghanistan, and argues that this defeat may have cost the US the entire war, despite its conventional and technological superiority.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12273578\"\u003eThomas H. Johnson\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 1.00d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780190840600\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0190840609\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS027190\"\u003eWars \u0026amp; Conflicts | Afghan War (2001-2021)\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL037000\"\u003eTerrorism\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThomas H. Johnson is a Research Professor of National Security Affairs at the Naval Postgraduate School (Monterey, California). He has conducted research and published widely on Afghanistan and South Asia for three decades. In 2009, he served as the Senior Political and Counterinsurgency Advisor to Gen. Jonathan Vance, Commander of Canadian Forces in Afghanistan (Task Force Kandahar).\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":44564513751277,"sku":"9780190840600","price":76.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_78ce1d39-c4ff-4ae6-a6d5-b3c5a737b515.jpg?v=1701852599","url":"https:\/\/sureshotbooks.com\/products\/taliban-narratives-the-use-and-power-of-stories-in-the-afghanistan-conflict-9780190840600","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}