{"product_id":"television-and-the-making-of-richard-nixon-9781476686639","title":"Television and the Making of Richard Nixon","description":"\u003cp\u003e While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic \"Checkers\" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well.\u003c\/p\u003e\u003cp\u003e This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11617782\"\u003eWilliam T. Horner\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.80w x 0.50d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781476686639\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1476686637\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-HIS\"\u003eHistory\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-HIS036060\"\u003eUnited States | 20th Century\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PER\"\u003ePerforming Arts\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PER010030\"\u003eTelevision | History \u0026amp; Criticism\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWilliam T. Horner\u003c\/b\u003e is Curators' Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.\u003c\/p\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":44451650863341,"sku":"9781476686639","price":66.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_5ce05bc0-76e4-4663-9c40-40c6f6084861.jpg?v=1700330564","url":"https:\/\/sureshotbooks.com\/products\/television-and-the-making-of-richard-nixon-9781476686639","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}