{"product_id":"the-art-of-woo-using-strategic-persuasion-to-sell-your-ideas-9780143114048","title":"The Art of Woo: Using Strategic Persuasion to Sell Your Ideas","description":"\u003cb\u003eYou may need \u003ci\u003eThe Art of War \u003c\/i\u003eto defeat your enemies, but if you prefer to win them over, read \u003ci\u003eThe Art of Woo\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In \u003ci\u003eThe Art of Woo\u003c\/i\u003e, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their Woo IQ, they show how relationship-based persuasion works to open hearts and minds. \u003cp\u003e\u003c\/p\u003eRanging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals. -\u003ci\u003eU.S. News \u0026amp; World Report\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-544835\"\u003eG. Richard Shell\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4038712\"\u003eMario Moussa\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.46w x 0.69d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780143114048\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0143114042\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058000\"\u003eSales \u0026amp; Selling | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS047000\"\u003eNegotiating\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS059000\"\u003eSkills\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eG. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":42680502780141,"sku":"9780143114048","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_a8331886-4f1e-4139-8dd8-7fc9b00a5ef6.jpg?v=1649695139","url":"https:\/\/sureshotbooks.com\/products\/the-art-of-woo-using-strategic-persuasion-to-sell-your-ideas-9780143114048","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}