{"product_id":"the-cinematic-mode-of-production-attention-economy-and-the-society-of-the-spectacle-9781584655831","title":"The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle","description":"\"Cinema brings the industrial revolution to the eye,\" writes Jonathan Beller, \"and engages spectators in increasingly dematerialized processes of social production.\" In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as \"productive labor.\" Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3893097\"\u003eJonathan Beller\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dartmouth College Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 6.04w x 0.99d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781584655831\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1584655836\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PER\"\u003ePerforming Arts\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PER004030\"\u003eFilm | History \u0026amp; Criticism\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJONATHAN BELLER is Associate Professor of English and Humanities at the Pratt Institute.\u003c\/p\u003e","brand":"Dartmouth College Press","offers":[{"title":"Default Title","offer_id":44540528656621,"sku":"9781584655831","price":52.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_80b6a298-21d8-464f-8bdf-32a8a56c9f06.jpg?v=1701489641","url":"https:\/\/sureshotbooks.com\/products\/the-cinematic-mode-of-production-attention-economy-and-the-society-of-the-spectacle-9781584655831","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}