{"product_id":"the-economic-naturalist-in-search-of-explanations-for-everyday-enigmas-9780465003570","title":"The Economic Naturalist: In Search of Explanations for Everyday Enigmas","description":"\u003cp\u003eWhy do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. \u003cem\u003eThe Economic Naturalist\u003c\/em\u003e employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the \"no cash on the table\" principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-114243\"\u003eRobert H. Frank\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.01h x 5.42w x 0.66d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780465003570\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0465003575\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS069030\"\u003eEconomics | Theory\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC022000\"\u003ePopular Culture\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC026040\"\u003eSociology | Social Theory\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRobert H. Frank\u003c\/b\u003e is the Henrietta Johnson Louis Professor of Management Economics at Cornell University's Graduate School of Management and a regular columnist for the \u003ci\u003eNew York Times\u003c\/i\u003e. His previous books include \u003ci\u003eThe Economic Naturalist, Falling Behind, The Winner-Take-All Society, Luxury Fever\u003c\/i\u003e, and \u003ci\u003ePrinciples of Economics\u003c\/i\u003e (with Ben Bernanke). He lives in Ithaca, New York.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":44443311669485,"sku":"9780465003570","price":38.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_377e6986-161f-4efc-84fb-4854672311be.jpg?v=1700228239","url":"https:\/\/sureshotbooks.com\/products\/the-economic-naturalist-in-search-of-explanations-for-everyday-enigmas-9780465003570","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}