The Focused Interview: A Manual of Problems and Procedures

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Author: Robert K. Merton
Publisher: Free Press
Published: 05/01/1990
Pages: 200
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.22h x 5.38w x 0.71d
ISBN13: 9780029209868
ISBN10: 0029209862
BISAC Categories:
- Business & Economics | Marketing | Research
- Social Science | Sociology | General