{"product_id":"the-fundamentals-of-creative-advertising-second-edition-9782940411566","title":"The Fundamentals of Creative Advertising: Second Edition","description":"\u003ci\u003eThe Fundamentals of Creative Advertising 2nd edition\u003c\/i\u003e provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.\u003cbr\u003e\u003cbr\u003eThis second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. \u003cbr\u003e\u003cbr\u003eInterviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-3896776\"\u003eKen Burtenshaw\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 8.00w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9782940411566\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 2940411565\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007010\"\u003eGraphic Arts | Advertising\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKen Burtenshaw\u003c\/b\u003e has extensive experience as a senior art director in the advertising business and currently runs the BA (Hons) Advertising course at Southampton Solent University, UK. \u003cb\u003eNik Mahon\u003c\/b\u003e worked as an art director at several advertising agencies and has authored Basics Advertising: Art Direction (AVA Publishing, 2010). He is a senior lecturer in advertising at Southampton Solent University, UK. \u003cb\u003eCaroline Barfoot\u003c\/b\u003e has over 20 years' experience in advertising. She lectures on advertising strategy and market research at Southampton Solent University, UK.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":44455848870125,"sku":"9782940411566","price":44.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_394104b9-9447-4850-989b-89a0f9eb8240.jpg?v=1700391853","url":"https:\/\/sureshotbooks.com\/products\/the-fundamentals-of-creative-advertising-second-edition-9782940411566","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}