{"product_id":"the-jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs-9781933820682","title":"The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs","description":"\u003cp\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\u003cem\u003eThe Jobs To Be Done Playbook\u003c\/em\u003e\u003c\/b\u003e (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11415800\"\u003eJim Kalbach\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Two Waves Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781933820682\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1933820683\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES011000\"\u003eProduct\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-TEC\"\u003eTechnology \u0026amp; Engineering\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-TEC052000\"\u003eSocial Aspects\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM079000\"\u003eSocial Aspects\u003c\/a\u003e\u003cbr\u003e","brand":"Two Waves Books","offers":[{"title":"Default Title","offer_id":44482810806509,"sku":"9781933820682","price":59.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_bf714aff-dea9-459f-8920-c29dff3316ed.jpg?v=1700764387","url":"https:\/\/sureshotbooks.com\/products\/the-jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs-9781933820682","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}