The John Deere Way: Performance That Endures

The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes--and how to achieve it--The John Deere Way is the only way.

Author: David Magee
Publisher: Wiley
Published: 03/25/2005
Pages: 256
Binding Type: Hardcover
Weight: 1.08lbs
Size: 8.88h x 5.50w x 0.94d
ISBN13: 9780471706441
ISBN10: 0471706442
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Management | General
- Business & Economics | Leadership

About the Author

DAVID MAGEE is the author of five books, including Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker and Endurance: Winning Life's Majors the Phil Mickelson Way, both from Wiley. He lives with his wife and three children on Lookout Mountain, Tennessee.

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