{"product_id":"the-language-of-graphic-design-revised-and-updated-an-illustrated-handbook-for-understanding-fundamental-design-principles-9781631596179","title":"The Language of Graphic Design Revised and Updated: An Illustrated Handbook for Understanding Fundamental Design Principles","description":"\u003cb\u003e\u003ci\u003eThe Language of Graphic Design\u003c\/i\u003e provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language--definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. \u003cp\u003e\u003c\/p\u003e Organized by the \u003cb\u003ebuilding blocks of the graphic design\u003c\/b\u003e language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. \u003cp\u003e\u003c\/p\u003e By \u003cb\u003eexamining both student and professional work\u003c\/b\u003e, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10695422\"\u003eRichard Poulin\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/02\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 8.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781631596179\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1631596179\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007030\"\u003eGraphic Arts | Commercial \u0026amp; Corporate\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007050\"\u003eGraphic Arts | Typography\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRichard Poulin\u003c\/b\u003e is co-founder, design director, and a principal of Poulin + Morris Inc. (www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications, including the American Institute of Graphic Arts (AIGA), \u003ci\u003eCommunication Arts\u003c\/i\u003e, \u003ci\u003eGraphis\u003c\/i\u003e, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA. He is the author of Design School Type (Rockport Publishers, 2017) and Design School Layout (Rockport Publishers, 2018). He lives in New York City.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":42711196008685,"sku":"9781631596179","price":56.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_e531401f-3951-4d64-8167-d2b65d7b929d.jpg?v=1650156779","url":"https:\/\/sureshotbooks.com\/products\/the-language-of-graphic-design-revised-and-updated-an-illustrated-handbook-for-understanding-fundamental-design-principles-9781631596179","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}