{"product_id":"the-logo-design-idea-book-logo-beginners-guide-logo-design-basics-visual-branding-book-9781786274120","title":"The LOGO Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book)","description":"\u003cb\u003e\u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. \u003cp\u003e\u003c\/p\u003eWritten by Steven Heller and Gail Anderson, world's leading authorities on design, \u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e includes 50 logo examples of good ideas in the service of representation, reputation and identification. \u003cp\u003e\u003c\/p\u003eArrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. \u003cp\u003e\u003c\/p\u003ePerfect for students, beginners or anyone curious about logo design  \u003cp\u003e\u003c\/p\u003eChapters include: \u003cbr\u003e Give personality to letters\u003cbr\u003e Develop a memorable monogram\u003cbr\u003e Make a symbol carry the weight\u003cbr\u003e Transform from one identity to another\u003cbr\u003e Make a mnemonic\u003cbr\u003e Illustrate with wit and humor\u003cbr\u003e Include secret signs \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGet more design inspiration from other Idea Books: \u003c\/b\u003e\u003cbr\u003e\u003ci\u003e The Graphic Design Idea Book\u003cbr\u003e The Illustration Idea Book\u003cbr\u003e The Typography Idea Book\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4002624\"\u003eSteven Heller\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12020514\"\u003eGail Anderson\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 6.20w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781786274120\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1786274124\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES007020\"\u003eGraphic Arts | Branding \u0026amp; Logo Design\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSteven Heller is the co-chair of the MFA Design\/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGail Anderson is the director of design and digital media at SVA's Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.","brand":"Laurence King","offers":[{"title":"Default Title","offer_id":42685689102573,"sku":"9781786274120","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_4a617844-f719-472c-98bd-a388d56b71fd.jpg?v=1649769478","url":"https:\/\/sureshotbooks.com\/products\/the-logo-design-idea-book-logo-beginners-guide-logo-design-basics-visual-branding-book-9781786274120","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}