{"product_id":"the-measurement-revolution-how-to-thrive-with-digital-analytics-9781724820525","title":"The Measurement Revolution: How To Thrive With Digital Analytics","description":"The cost of collecting, storing, and analyzing data has decreased about 10,000 times over the last 20 years  In addition, technology experts agree that this trend of lower technology prices will last at least another 20 years.Therefore, we can measure, record, analyze, and communicate at rapidly decreasing costs at a rate never experienced in human history. This leads to the two major benefits:1.Measuring phenomena that existed before but have never been measured.2.Measuring more frequently and precisely the manual processes that existed before.Measuring more, faster, and better may yield tremendous business benefits, but only if you know when the cost of measurement is less than the benefit of the measurement. This is, in essence, what this book is all about.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9885942\"\u003eGreg Gutkowski\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.90w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781724820525\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1724820524\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":42668862537965,"sku":"9781724820525","price":49.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_62a28df9-ac1a-41cd-a7f0-87986e28a65c.jpg?v=1649461857","url":"https:\/\/sureshotbooks.com\/products\/the-measurement-revolution-how-to-thrive-with-digital-analytics-9781724820525","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}