{"product_id":"the-men-who-would-be-king-an-almost-epic-tale-of-moguls-movies-and-a-company-called-dreamworks-9780547520278","title":"The Men Who Would Be King: An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks","description":"\u003cp\u003e\u003cb\u003eFormer \u003ci\u003eVariety\u003c\/i\u003e reporter Nicole LaPorte draws from years of inside-the-filmmakers-studio access to spin a smart, gritty tell-all about a clash of industry titans in \u003ci\u003eThe Men Who Would Be King\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDreamWorks--the mega-million-dollar brainchild of Steven Spielberg, Jeffrey Katzenberg, and David Geffen--heralded a new age of entertainment empires when it launched in 1994, and their competitive strategy was fierce. For avid business readers, among others, seeing David Geffen in action as he seduces investors like Microsoft's Paul Allen and takes on CAA's Michael Ovitz is worth the price of admission. Their creative battles cost them untold billions on the way to the box office, but this is no rags-to-riches story: in fact, as they grow DreamWorks into one of the most influential film brands operating today, these rich men get richer, even as the stakes get higher.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4732147\"\u003eNicole Laporte\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houghton Mifflin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/24\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 516\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.06h x 5.27w x 1.26d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780547520278\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0547520271\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PER\"\u003ePerforming Arts\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PER004030\"\u003eFilm | History \u0026amp; Criticism\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS070060\"\u003eIndustries | Media \u0026amp; Communications\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PER\"\u003ePerforming Arts\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PER014000\"\u003eBusiness Aspects\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Houghton Mifflin","offers":[{"title":"Default Title","offer_id":42685920116973,"sku":"9780547520278","price":26.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_dd67f855-95f3-4180-a6c8-8ec5fd334737.jpg?v=1649772292","url":"https:\/\/sureshotbooks.com\/products\/the-men-who-would-be-king-an-almost-epic-tale-of-moguls-movies-and-a-company-called-dreamworks-9780547520278","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}