{"product_id":"the-microsoft-story-how-the-tech-giant-rebooted-its-culture-upgraded-its-strategy-and-found-success-in-the-cloud-9781400232765","title":"The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud","description":"\u003cp\u003e\u003cstrong\u003eImagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. \u003cem\u003eThe Microsoft Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIt wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.\u003c\/p\u003e\u003cp\u003eBut, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?\u003c\/p\u003e\u003cp\u003eSince Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud.\u003c\/p\u003e\u003cp\u003eThrough the story of Microsoft, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to build a nimble company culture that supports innovation and growth. \u003c\/li\u003e\n\u003cli\u003eHow to return a forgotten brand to the spotlight. \u003c\/li\u003e\n\u003cli\u003eHow to recognize and build upon successful business lines, while letting go of underperforming initiatives. \u003c\/li\u003e\n\u003cli\u003eWhen to change the entire way you do business. \u003c\/li\u003e\n\u003cli\u003eAnd much, much more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13377229\"\u003eDan Good\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781400232765\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1400232767\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS077000\"\u003eCorporate \u0026amp; Business History | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS097000\"\u003eWorkplace Culture\u003c\/a\u003e\u003cbr\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":42670070431981,"sku":"9781400232765","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_5d5056ad-c8ae-468a-a896-421bf04e6871.jpg?v=1649487036","url":"https:\/\/sureshotbooks.com\/products\/the-microsoft-story-how-the-tech-giant-rebooted-its-culture-upgraded-its-strategy-and-found-success-in-the-cloud-9781400232765","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}