{"product_id":"the-nba-story-how-the-sports-league-slam-dunked-its-way-into-a-global-business-powerhouse-9781400232789","title":"The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse","description":"\u003cp\u003e\u003cstrong\u003eWhat can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToday's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous.\u003c\/p\u003e\u003cp\u003eThe multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.\u003c\/p\u003e\u003cp\u003eThrough the story of the NBA, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to keep a dream alive when it seems like no one wants to see it come true.\u003c\/li\u003e\n\u003cli\u003eHow a company can find their way out of a financial crisis.\u003c\/li\u003e\n\u003cli\u003eHow presentation is the secret sauce to the success of any show.\u003c\/li\u003e\n\u003cli\u003eAnd how a company can build a loyal fanbase who will do anything to keep them on top.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11944075\"\u003eRich Mintzer\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13395983\"\u003eEric Mintzer\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781400232789\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1400232783\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS063000\"\u003eStrategic Planning\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS097000\"\u003eWorkplace Culture\u003c\/a\u003e\u003cbr\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":42665610182893,"sku":"9781400232789","price":15.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_d0b34ab3-3640-4b1d-a4b2-3bd29c929a2b.jpg?v=1649423514","url":"https:\/\/sureshotbooks.com\/products\/the-nba-story-how-the-sports-league-slam-dunked-its-way-into-a-global-business-powerhouse-9781400232789","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}