{"product_id":"the-path-to-gay-rights-how-activism-and-coming-out-changed-public-opinion-9781479850075","title":"The Path to Gay Rights: How Activism and Coming Out Changed Public Opinion","description":"\u003cp\u003e\u003cb\u003eAn innovative, data-driven explanation of how public opinion shifted on LGBTQ rights\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Path to Gay Rights\u003c\/i\u003e is the first social science analysis of how and why the LGBTQ movement achieved its most unexpected victory-transforming gay people from a despised group of social deviants into a minority worthy of rights and protections in the eyes of most Americans. The book weaves together a narrative of LGBTQ history with new findings from the field of political psychology to provide an understanding of how social movements affect mass attitudes in the United States and globally. \u003cp\u003e\u003c\/p\u003eUsing data going back to the 1970s, the book argues that the current understanding of how social movements change mass opinion-through sympathetic media coverage and endorsements from political leaders-cannot provide an adequate explanation for the phenomenal success of the LGBTQ movement at changing the public's views. In The Path to Gay Rights, Jeremiah Garretson argues that the LGBTQ community's response to the AIDS crisis was a turning point for public support of gay rights. ACT-UP and related AIDS organizations strategically targeted political and media leaders, normalizing news coverage of LGBTQ issues and AIDS and signaled to LGBTQ people across the United States that their lives were valued. The net result was an increase in the number of LGBTQ people who came out and lived their lives openly, and with increased contact with gay people, public attitudes began to warm and change. Garretson goes beyond the story of LGBTQ rights to develop an evidence-based argument for how social movements can alter mass opinion on any contentious topic.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11423716\"\u003eJeremiah J. Garretson\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781479850075\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1479850071\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC012000\"\u003eLGBTQ+ Studies | Gay Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL004000\"\u003eCivil Rights\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-POL\"\u003ePolitical Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-POL010000\"\u003eHistory \u0026amp; Theory | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJeremiah J. Garretson \u003c\/b\u003eis Associate Professor of Political Science at California State University, East Bay and is the author of \u003ci\u003eThe Path to Gay Rights: How Activism and Coming Out Changed Public Opinio\u003c\/i\u003en (NYU, 2018).\u003c\/p\u003e","brand":"New York University Press","offers":[{"title":"Default Title","offer_id":44433132191981,"sku":"9781479850075","price":61.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_c7d19f82-9157-4629-a182-2a8cd27889e7.jpg?v=1700057419","url":"https:\/\/sureshotbooks.com\/products\/the-path-to-gay-rights-how-activism-and-coming-out-changed-public-opinion-9781479850075","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}