{"product_id":"the-tao-of-design-and-user-experience-the-best-experience-is-no-experience-9781542784801","title":"The Tao of Design and User Experience: The Best Experience is No Experience","description":"What is design? What is great design?What is the best user experience?These are simple questions, yet the varying answers you would get from even experienced designers demonstrates their incomplete understanding. When the foundation is weak, the branches cannot be strong.Designers strive to create the best possible user experience, but definitions of \"best\" are elusive. Many have yet to see that, ultimately, the best experience is no experience.The Tao of Design and User Experience is a work of enlightenment derived from the intersection the author observed between martial arts, Taoism and design. It provides a set of guiding principles infinitely deeper than design itself, principles that cultivate design thinking beyond design.This book will remove you from limitations and obstructions so you may gain wisdom and discover a way that is your way. With a clear trajectory and a strong foundation, you will master the art of design and user experience.Be formless and dynamic. Express yourself. Achieve simplicity and directness.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11034797\"\u003eAndrew Ou\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.29d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781542784801\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1542784808\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-DES\"\u003eDesign\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-DES000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM070000\"\u003eUser Interfaces\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAndrew Ou is a formless, dynamic designer, entrepreneur, author, and UI\/UX designer capable of taking ideas to launch. Outside his career, he loves movies, pizza, board games, video games, and, of course, martial arts. He holds a Bachelor of Science from The School of Interactive Arts and Technology at Simon Fraser University. Through his speaking engagement and consulting services, he helps accelerate designers and companies by removing them from limitations so they can see the truth, and discover a clear way. Twitter: @Andrewou9 email: andrew@taodesignux.com Andrew's portfolio: www.AndrewOu.com\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":43301302305005,"sku":"9781542784801","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_7b759354-9fb5-4bf9-9a62-be4af2831844.jpg?v=1662696686","url":"https:\/\/sureshotbooks.com\/products\/the-tao-of-design-and-user-experience-the-best-experience-is-no-experience-9781542784801","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}