{"product_id":"the-ultimate-competitive-advantage-why-your-people-make-all-the-difference-and-the-6-practices-you-need-to-engage-them-9781948836142","title":"The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them","description":"\u003cb\u003e\"People are our most important asset. Every company pays lip service to this platitude, but how many companies really embrace it? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePeople are what sustain--or ruin--your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people. \u003cp\u003e\u003c\/p\u003eWhen you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e, \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e offers six highly effective practices that will propel your company to success by unleashing the potential of your people. \u003cp\u003e\u003c\/p\u003eEach practice in \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-10567585\"\u003eShawn D. Moon\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9078690\"\u003eSue Dathe-Douglass\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781948836142\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1948836149\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS085000\"\u003eOrganizational Behavior\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eShawn D. Moon\u003c\/b\u003e is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Company's U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003eSue Dathe-Douglass\u003c\/b\u003e serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing, and delivering customized leadership engagement solutions that met the unique needs of her many clients.","brand":"Benbella Books","offers":[{"title":"Default Title","offer_id":43327753617645,"sku":"9781948836142","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_10044eaf-bcbd-46c7-8437-b36c318dc621.jpg?v=1663431770","url":"https:\/\/sureshotbooks.com\/products\/the-ultimate-competitive-advantage-why-your-people-make-all-the-difference-and-the-6-practices-you-need-to-engage-them-9781948836142","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}