{"product_id":"the-value-mix-the-framework-to-create-meaningful-products-and-services-for-your-audience-9781794056053","title":"The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eThe Value Mix is for people who want to design new value propositions that their customers will deeply care about.\u003c\/b\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow do you go from an idea to \u003cb\u003ea product or service that people want\u003c\/b\u003e? How do you \u003cb\u003etranslate a customer interview into marketing insight\u003c\/b\u003e?\u003cp\u003eIn \u003ci\u003eThe Value Mix\u003c\/i\u003e, Guerric de Ternay answers these important business questions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e★ This short practical book helps you solve a big challenge: \u003cb\u003ehow to create meaningful and successful products or services\u003c\/b\u003e, i.e., design new value propositions that matter to your customers. ★ \u003cp\u003e\u003c\/p\u003eActing as the \u003cb\u003eperfect companion to the lean startup methodology, the design thinking process, and customer development research\u003c\/b\u003e, \u003ci\u003eThe Value Mix\u003c\/i\u003e equips you with that additional edge, enabling you to design meaningful value propositions for your customers.\u003cp\u003e--\u003c\/p\u003eWHAT YOU WILL LEARNLearn to: \u003cp\u003e✓ Harness customer interviews to deeper understanding of what they want\u003cbr\u003e✓ Identify who are your real competitors and how you can win over them\u003cbr\u003e✓ Transform a simple idea into a desirable product or service\u003cbr\u003e✓ Tell a compelling story that gets hooked into your customer's mind\u003c\/p\u003e\u003cp\u003e--\u003c\/p\u003eA BOOK FOR ENTREPRENEURS\u003cp\u003eThis book is also a great read if you want to start a business. \u003ci\u003eThe Value Mix\u003c\/i\u003e is tailored to help you refine your startup idea. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt will also help you highlight all the hypotheses that you need to test with your potential customers. It's a great tool to generate new ideas, as well as run your own market research. \u003cp\u003e\u003c\/p\u003eIndeed, \u003ci\u003eThe Value Mix\u003c\/i\u003e will guide your research so you can form deep customer insight and turn them into a compelling value proposition. The goal is to give you the tools that will help you design the right product strategy.\u003cp\u003eAnd this is why, \u003ci\u003eThe Value Mix\u003c\/i\u003e builds on the lean startup, design thinking, and customer development. It is also great way to explore the heart of your business model, i.e., value proposition design.\u003c\/p\u003e\u003cp\u003e--\u003c\/p\u003eA BOOK FOR CONSULTANTS\u003cp\u003eYou will also be interested in The Value Mix if you are looking at making a career in innovation consulting. The frameworks and concepts presented are really useful to better understand the innovation space. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMany people who have applied to consulting firms have used these concepts to nail their case interviews. \u003cp\u003e\u003c\/p\u003eThat's because the business frameworks that come in \u003ci\u003eThe Value Mix\u003c\/i\u003e will equip you with a structure to think about new product development.--USEFUL INSPIRATION\u003ci\u003eThe Value Mix\u003c\/i\u003e will be a relevant read whether you're working on a business plan, starting your company, or in the process of developing a new product or service. It will bring you the inspiration you need to build your venture, and create value for your customers. \u003cp\u003e\u003c\/p\u003eFrom one side, the book dives deep into the world of consumer behaviour, psychology, and market research. It brings you useful concept so you can better understand your audience. \u003cp\u003e\u003c\/p\u003eFrom the other side, it gives you a framework to think about product management and strategy, bringing concepts from economics, design, and engineering.\u003cp\u003e--\u003c\/p\u003eRELATABLE EXAMPLES\u003cp\u003eTo bring the concepts of \u003ci\u003eThe Value Mix\u003c\/i\u003e to life, the book features examples ranging from small and medium businesses (SMBs) to larger organisations such as Coca-Cola, Eurostar, Ryanair, Apple, and Google. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a must-read for anyone who deals with innovation and strategy, whether you're: \u003cp\u003e\u003c\/p\u003e✓ A product manager\u003cbr\u003e✓ An entrepreneur\u003cbr\u003e✓ An innovation consultant\u003cbr\u003e✓ A market researcher\u003cbr\u003e✓ A marketing or brand manager \u003cp\u003e\u003c\/p\u003e--LOOKING TO GROW YOUR BUSINESS?\u003cp\u003eIf you're looking for new ideas, new ways to grow your business, you'll enjoy reading Guerric de Ternay's most recent book: \u003ci\u003eThe Opportunity Lenses\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book will equip you with frameworks and tools to think about the future growt\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12390889\"\u003eGuerric de Ternay\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.23d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781794056053\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 179405605X\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS094000\"\u003eGreen Business\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":44575035031789,"sku":"9781794056053","price":17.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_e18b6c39-87db-488e-a435-fba1ea48803a.jpg?v=1701992175","url":"https:\/\/sureshotbooks.com\/products\/the-value-mix-the-framework-to-create-meaningful-products-and-services-for-your-audience-9781794056053","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}