{"product_id":"the-wentworth-prospect-a-novel-guide-to-success-in-b2b-sales-9781922628527","title":"The Wentworth Prospect: A novel guide to success in B2B sales","description":"\u003cp\u003eIt's part novel, part 'how-to', and it's everything you need to know about selling to big business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Wentworth Prospect\u003c\/em\u003e takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.\u003c\/p\u003e\u003cp\u003eSue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?\u003c\/p\u003e\u003cp\u003eThe novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It's an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA detailed look at the EDVANCE framework\u003c\/li\u003e\n\u003cli\u003eA free, downloadable card-based system for pin-pointing Stakeholder Archetypes\u003c\/li\u003e\n\u003cli\u003eA guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence\u003c\/li\u003e\n\u003cli\u003eGuiding Stakeholders towards consensus\u003c\/li\u003e\n\u003cli\u003eGaining early involvement in the Buyer's Journey\u003c\/li\u003e\n\u003cli\u003eBuilding your personal brand\u003c\/li\u003e\n\u003cli\u003eGuiding your customer to the solution they genuinely need, not the solution they think they want\u003c\/li\u003e\n\u003cli\u003eHarnessing the power of storytelling\u003c\/li\u003e\n\u003cli\u003eGetting the customer to 'sell themselves' on your offering\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Wentworth Prospect\u003c\/em\u003e is far more than just a good story.\u003c\/p\u003e\u003cp\u003eIt's everything you need to know about landing the big deal.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14816651\"\u003eJohn Smibert\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9640681\"\u003eWayne Moloney\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-14816652\"\u003eJeff Clulow\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Moshpit Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.78d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781922628527\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1922628522\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS058010\"\u003eSales \u0026amp; Selling | Management\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS066000\"\u003eTraining\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS106000\"\u003eMentoring \u0026amp; Coaching\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Moshpit Publishing","offers":[{"title":"Default Title","offer_id":42695786168557,"sku":"9781922628527","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_ad5af48c-7b55-4da6-90bb-0d3c572329e6.jpg?v=1649873234","url":"https:\/\/sureshotbooks.com\/products\/the-wentworth-prospect-a-novel-guide-to-success-in-b2b-sales-9781922628527","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}