{"product_id":"think-like-a-ux-researcher-how-to-observe-users-influence-design-and-shape-business-strategy-9781032478487","title":"Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThink Like a UX Researcher\u003c\/em\u003e\u003c\/strong\u003e will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.\u003c\/p\u003e\u003cp\u003eIn this newly revised \u003cb\u003eSecond Edition\u003c\/b\u003e, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eProvides a dive-in-anywhere book that offers practical advice and topical examples.\u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cli\u003eIncludes thought triggers, exercises and scenarios to test your knowledge of UX research.\u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cli\u003eFeatures workshop ideas to build a development team's UX maturity.\u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cli\u003eDiscusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12115558\"\u003eDavid Travis\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12066315\"\u003ePhilip Hodgson\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.74d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781032478487\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1032478489\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM060130\"\u003eInternet | Web Design\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM070000\"\u003eUser Interfaces\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-COM\"\u003eComputers\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-COM012040\"\u003eProgramming | Games\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDavid Travis\u003c\/strong\u003e has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePhilip Hodgson \u003c\/b\u003ehas been a user experience researcher for over 25 years. His UX work has influenced design for the US, European, and Asian markets for products ranging from banking software to medical devices, store displays to product packaging, and police radios to baby diapers. He has a PhD in Experimental Psychology\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":44454851707117,"sku":"9781032478487","price":103.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_0bdbe295-b682-4a96-9c06-def4f995e7fd.jpg?v=1700379898","url":"https:\/\/sureshotbooks.com\/products\/think-like-a-ux-researcher-how-to-observe-users-influence-design-and-shape-business-strategy-9781032478487","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}