{"product_id":"transmedia-genre-rethinking-genre-in-a-multiplatform-culture","title":"Transmedia\/Genre: Rethinking Genre in a Multiplatform Culture","description":"\u003cp\u003eThis book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as \u003ci\u003eStar Wars\u003c\/i\u003e, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11803606\"\u003eMatthew Freeman\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11953730\"\u003eAnthony N. Smith\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.40d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9783031155826\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 3031155823\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC052000\"\u003eMedia Studies\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-SOC\"\u003eSocial Science\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-SOC022000\"\u003ePopular Culture\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-PER\"\u003ePerforming Arts\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-PER004060\"\u003eFilm | Genres | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMatthew Freeman\u003c\/b\u003e is Reader in Multiplatform Media at Bath Spa University, UK, where he is Research Lead for Film \u0026amp; Media and Course Leader for BA (Hons) Media Communications. He is the author\/editor of eight books on topics such as transmedia and media industries. Beyond academia, he is the Founder of Immersive Promotion Design, a marketing consultancy for the immersive sector.\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAnthony N. Smith\u003c\/b\u003e is Lecturer in Television Theory at the University of Salford, UK. He has published articles in \u003ci\u003eNew Media \u0026amp; Society\u003c\/i\u003e, \u003ci\u003eCritical Studies in Television\u003c\/i\u003e and beyond. He is also co-editor of \u003ci\u003eStorytelling in the Media Convergence Age: Exploring Screen Narratives \u003c\/i\u003e(Palgrave Macmillan, 2014) and author of \u003ci\u003eStorytelling Industries: Narrative Production in the 21\u003csup\u003est\u003c\/sup\u003e Century\u003c\/i\u003e (Palgrave Macmillan, 2018).\u003c\/p\u003e\u003cbr\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Default Title","offer_id":44691700089069,"sku":"9783031155826","price":134.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_2351f0a8-3912-45bf-9530-f221c4ee5d0b.jpg?v=1703732426","url":"https:\/\/sureshotbooks.com\/products\/transmedia-genre-rethinking-genre-in-a-multiplatform-culture","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}