{"product_id":"true-a-technique-for-finding-insights-9788797189931","title":"True: A Technique For Finding Insights.","description":"Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources \u0026amp; Resources\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-13800091\"\u003eMartin Gjerløff\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e True. a Technique for Finding Insights.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.21d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9788797189931\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 8797189936\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS002000\"\u003eAdvertising \u0026amp; Promotion\u003c\/a\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"True. a Technique for Finding Insights.","offers":[{"title":"Default Title","offer_id":42685208985837,"sku":"9.79E+12","price":18.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_8d0347f4-a5fe-441c-b472-70de02d7a8b4.jpg?v=1649764352","url":"https:\/\/sureshotbooks.com\/products\/true-a-technique-for-finding-insights-9788797189931","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}