{"product_id":"trust-based-selling-pb-9781265854621","title":"Trust-Based Selling (Pb)","description":"\u003cp\u003e\u003cb\u003eSales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller \u003ci\u003eThe Trusted Advisor\u003c\/i\u003e how to deserve and, therefore, earn a buyer's trust.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuyers prefer to buy from people they trust. However, salespeople are often mistrusted. \u003ci\u003eTrust-Based Selling\u003c\/i\u003e shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. \u003ci\u003eTrust-Based Selling\u003c\/i\u003e is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12196916\"\u003eCharles Green\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781265854621\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1265854629\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS000000\"\u003eGeneral\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":44540983738605,"sku":"9781265854621","price":41.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_e2fadbba-b996-444b-bff9-30045e48a392.jpg?v=1701496539","url":"https:\/\/sureshotbooks.com\/products\/trust-based-selling-pb-9781265854621","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}