{"product_id":"trust-signals-brand-building-in-a-post-truth-world-9781544527802","title":"Trust Signals: Brand Building in a Post-Truth World","description":"\u003cp\u003eWhat is a trust signal?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLet's say you're interested in a book you aren't familiar with-this book, for example. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBefore you buy it, you wonder, \"Can I trust this author?\" Can you trust that their book will be worth your money and your time?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe author, in turn, tries to prove their trustworthiness in a number of ways: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn accomplished and relevant biography\u003c\/li\u003e\n\u003cli\u003eGlowing praise from well-known people on the cover\u003c\/li\u003e\n\u003cli\u003eFive-star reviews on Amazon\u003c\/li\u003e\n\u003cli\u003eAcclaim on social media by people you follow\u003c\/li\u003e\n\u003cli\u003eCoverage in news media outlets you know and respect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust.\u003c\/p\u003e\u003cp\u003eMastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world-where trust is the most precious commodity of all.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5110823\"\u003eScott Baradell\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.67d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781544527802\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1544527802\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS052000\"\u003ePublic Relations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS059000\"\u003eSkills\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS069040\"\u003eEconomics | Social \u0026amp; Behavioral\u003c\/a\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":44537011306733,"sku":"9781544527802","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_d814c8a6-0193-4f78-a07f-9eb4e153c939.jpg?v=1701434763","url":"https:\/\/sureshotbooks.com\/products\/trust-signals-brand-building-in-a-post-truth-world-9781544527802","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}