{"product_id":"what-is-your-one-sentence-how-to-be-heard-in-the-age-of-short-attention-spans-9780735204638","title":"What Is Your One Sentence?: How to Be Heard in the Age of Short Attention Spans","description":"Your \"one sentence\" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.\u003cp\u003e\u003ci\u003eWhat Is Your One Sentence?\u003c\/i\u003e will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse the one sentence approach to tackle complex messages \u003c\/li\u003e \u003cli\u003eTake five simple steps to find one sentence that launches a dialogue \u003c\/li\u003e \u003cli\u003eIdentify the basics of a memorable one sentence \u003c\/li\u003e \u003cli\u003eSpeak in an authentic voice \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWhether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, \u003ci\u003eWhat Is Your One Sentence?\u003c\/i\u003e provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-5841923\"\u003eMimi Goss\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Prentice Hall Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 251\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.08h x 5.10w x 0.72d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9780735204638\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 0735204632\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-LAN\"\u003eLanguage Arts \u0026amp; Disciplines\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-LAN026000\"\u003ePublic Speaking\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007010\"\u003eBusiness Communication | Meetings \u0026amp; Presentations\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMimi Goss\u003c\/b\u003e is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.\u003c\/p\u003e","brand":"Prentice Hall Press","offers":[{"title":"Default Title","offer_id":42673720656109,"sku":"9780735204638","price":25.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_aedadf78-53de-4204-9deb-68946c751123.jpg?v=1649557702","url":"https:\/\/sureshotbooks.com\/products\/what-is-your-one-sentence-how-to-be-heard-in-the-age-of-short-attention-spans-9780735204638","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}