{"product_id":"words-that-work-communicate-your-purpose-your-profits-and-your-performance-9781398603301","title":"Words That Work: Communicate Your Purpose, Your Profits and Your Performance","description":"\u003cp\u003e\u003cb\u003eChallenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with \u003ci\u003eWords That Work\u003c\/i\u003e.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhen a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e\u003c\/b\u003e will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But \u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e\u003c\/b\u003e does more than that. It calls on leaders to challenge the 'usual' business conversations. \u003cb\u003eVal Wright\u003c\/b\u003e turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-12832686\"\u003eVal Wright\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.59d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781398603301\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1398603309\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS041000\"\u003eManagement | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS071000\"\u003eLeadership\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS019000\"\u003eDecision Making \u0026amp; Problem Solving\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eVal Wright\u003c\/b\u003e is a US based innovation and leadership consultant working with clients including Starbucks, LinkedIn, Microsoft, the Financial Times and the LA Lakers. She is based in California, USA. She is a regular contributor to CNBC Inc, Fox Business News, Business Insider, Fast Company, MSN, Reuters, the\u003ci\u003e LA Times\u003c\/i\u003e.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":42696978792685,"sku":"9781398603301","price":55.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_9cf059ce-dd6f-4b84-ba84-247bae9d85d4.jpg?v=1649884646","url":"https:\/\/sureshotbooks.com\/products\/words-that-work-communicate-your-purpose-your-profits-and-your-performance-9781398603301","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}