{"product_id":"writing-for-impact-8-secrets-from-science-that-will-fire-up-your-readers-brains-9781400241484","title":"Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains","description":"\u003cp\u003e\u003cstrong\u003eLearn the keys to energizing your writing, engaging readers, and breaking out with influence.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles--they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language--choices that electrify your readers' mental hotspots.\u003c\/p\u003e\u003cp\u003eVeteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In \u003cem\u003eWriting for Impact\u003c\/em\u003e, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.\u003c\/p\u003e\u003cp\u003eAs a reader, you will: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.\u003c\/li\u003e\n\u003cli\u003eLearn the eight time-tested writing strategies--strategies you can apply immediately--to become a better, more impactful writer and communicator.\u003c\/li\u003e\n\u003cli\u003eLearn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.\u003c\/li\u003e\n\u003cli\u003eFind engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.\u003c\/li\u003e\n\u003cli\u003eMaster the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-15493239\"\u003eBill Birchard\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.80d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781400241484\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1400241480\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007000\"\u003eBusiness Communication | General\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS107000\"\u003ePersonal Success\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS011000\"\u003eBusiness Writing\u003c\/a\u003e\u003cbr\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":44485022253293,"sku":"9781400241484","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_a6f21493-90e4-4fcc-836c-5a5b0f37585e.jpg?v=1700796426","url":"https:\/\/sureshotbooks.com\/products\/writing-for-impact-8-secrets-from-science-that-will-fire-up-your-readers-brains-9781400241484","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}