{"product_id":"writing-online-a-guide-to-effective-digital-communication-at-work-9781606497807","title":"Writing Online: A Guide to Effective Digital Communication at Work","description":"Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-9128204\"\u003eErika Darics\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781606497807\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1606497804\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007000\"\u003eBusiness Communication | General\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eErika Darics, PhD, is a researcher at the Centre for Critical Inquiry into Society and Culture at Aston University UK and a consultant for organizations on internal and external communication issues. She is an interdisciplinary scholar working at the intersection of three fields: discourse, communication, and organizational studies. She has recently published the edited volume Digital Business Discourse, and her published work has also appeared in the International Journal of Business Communication and the Journal of Politeness Research, among other outlets. @LinguaDigitalis\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":43307171053805,"sku":"9781606497807","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_d96a774e-07e6-454b-b0ee-6f25f376f85e.jpg?v=1662900061","url":"https:\/\/sureshotbooks.com\/products\/writing-online-a-guide-to-effective-digital-communication-at-work-9781606497807","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}