{"product_id":"writing-winning-proposals-public-relations-cases-9781516516360","title":"Writing Winning Proposals: Public Relations Cases","description":"\u003cp\u003e\u003cem\u003eWriting Winning Proposals: Public Relations Cases\u003c\/em\u003e teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. \u003c\/p\u003e\u003cp\u003eThe process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWriting Winning Proposals\u003c\/em\u003e is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-11418507\"\u003eRebecca a. Gilliland\u003c\/a\u003e, \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-4777681\"\u003eThomas R. Hagley\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.55d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9781516516360\u003cbr\u003e\u003cb\u003eISBN10:\u003c\/b\u003e 1516516362\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/sureshotbooks-com.myshopify.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS007000\"\u003eBusiness Communication | General\u003c\/a\u003e\u003cbr\u003e","brand":"Cognella Academic Publishing","offers":[{"title":"Default Title","offer_id":44521679978733,"sku":"9781516516360","price":262.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/8097\/6621\/products\/img_b64e618a-fdbd-4e89-9dcc-cc22fb57f398.jpg?v=1701294893","url":"https:\/\/sureshotbooks.com\/products\/writing-winning-proposals-public-relations-cases-9781516516360","provider":"SureShot Books Publishing LLC","version":"1.0","type":"link"}