Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.

Author: Arthur Asa Berger
Publisher: Rowman & Littlefield Publishers
Published: 08/12/2020
Pages: 288
Binding Type: Paperback
Weight: 1.20lbs
Size: 9.90h x 7.00w x 0.70d
ISBN13: 9781538137819
ISBN10: 153813781X
BISAC Categories:
- Social Science | Media Studies
- Business & Economics | Advertising & Promotion
- Language Arts & Disciplines | Communication Studies

About the Author
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.