Adventist World Radio Is On The Air: A Case Study Of Tanzania

The partnership between religion and the media extends to the historical origins of the printing press and remains vital to expansion efforts of various religious organizations including the Seventh-day Adventist Church (SDA). Adventist World Radio (AWR) was established as a missionary arm of the SDA Church and has an extensive worldwide network including AWR-Africa, AWR-Asia, and AWR-Europe. To date, the Tanzania Union Mission, along with several other African Unions has been experiencing rapid church growth, yet no study appears to have been conducted to determine the contributions made by religious radio broadcasts. A historical systematic methodology was used to analyze a variety of sources including listener correspondences, radio station contracts, memos, reports, committee minutes, brochures, broadcast schedules, news articles and other archival material. The study utilized the Diffusion of Innovations (Rogers, 2003) and the Systematic Stage Model of Rambo (1993) to examine the conversion process as mediated through religious radio broadcasts. This book offers much insight for assessments of international religious broadcasters and their impact on local listeners.

Author: Desrene L. Vernon
Publisher: LAP Lambert Academic Publishing
Published: 08/23/2012
Pages: 180
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.41d
ISBN13: 9783659218217
ISBN10: 3659218219
BISAC Categories:
- Social Science | Media Studies

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