Creating Effective Sales and Marketing Relationships

How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.

Author: Kenneth Le Meunier-Fitzhugh, Leslie Caroline Le Meunier-Fitzhugh
Publisher: Business Expert Press
Published: 01/19/2015
Pages: 99
Binding Type: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.25d
ISBN13: 9781606498583
ISBN10: 1606498584
BISAC Categories:
- Business & Economics | Sales & Selling | General