Digital Privacy in the Marketplace: Perspectives on the Information Exchange

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Author: George Milne
Publisher: Business Expert Press
Published: 01/14/2015
Pages: 179
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
ISBN13: 9781606498484
ISBN10: 1606498487
BISAC Categories:
- Business & Economics | Industries | Retailing
- Business & Economics | Advertising & Promotion