Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Author: Michael R. Czinkota, Iikka Ronkainen
Publisher: Business Expert Press
Published: 11/01/2009
Pages: 400
Binding Type: Paperback
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.82d
ISBN13: 9781606490358
ISBN10: 1606490354
BISAC Categories:
- Business & Economics | International | General