Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths

This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

Author: Jim MacNamara
Publisher: Peter Lang Inc., International Academic Publi
Published: 07/31/2014
Pages: 284
Binding Type: Paperback
Weight: 0.95lbs
Size: 8.80h x 5.90w x 0.60d
ISBN13: 9781433124266
ISBN10: 1433124262
BISAC Categories:
- Education | Research
- Language Arts & Disciplines | Communication Studies
- Language Arts & Disciplines | Journalism

About the Author
Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations, and media research. He is author of 12 books including The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, 2014) and Public Relations Theories, Practices, Critiques (2012).

This title is not returnable