Descripción
In these pages, Ferran Soriano, who had a successful career as Vice President and General Manager of F.C. Barcelona, clearly explains how to turn a football club into a successful company, using the same strategies, management tools, and common sense used in the world's major corporations. Soriano amusingly discusses strategy, leadership, developing winning teams, change management, and innovation. With ingenious comparisons, expeditions to the jungle or bakeries, we end up learning how Beckham was the Mickey Mouse of Manchester United or how Zidane generated a tsunami of inflation throughout an entire industry. With clarity, undeniable examples, and the help of Goethe, Carles Puyol, Picasso, Eto'o, Michael J. Fox, Leo Messi, Carl Jung, Al Pacino, William of Ockham, Dr. House, Frank Rijkaard, Pep Guardiola, or Ronaldinho, among many others, the author offers a complete picture of theory, practice, examples, and anecdotes. The Ball Doesn't Go In by Chance is not only an essential text for all those interested in football (as managers, coaches, players, or fans), but also a revealing book for anyone who wishes to run a business or lead teams in an organization. FERRAN SORIANO, born in Barcelona in 1967, holds a degree in Business Administration and an MBA. He has 20 years of experience as an entrepreneur, consultant, and executive in more than ten countries in Europe and America, in the consumer products, telecommunications, aviation, and football industries. He was Vice President and General Manager of Fútbol Club Barcelona from 2003-2008. He has lectured around the world and written about football and management. He is currently the CEO of Manchester City F.C. in England and an advisor to the Club América Board in Mexico.
Author: Ferrán Soriano
Publisher: Ediciones Granica, S.A.
Published: 02/11/2020
Pages: 282
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.27h x 5.83w x 0.59d
ISBN13: 9789506417611
ISBN10: 950641761X
Language: Spanish
BISAC Categories:
- Sports & Recreation | Soccer
- Business & Economics | Management | General
- Sports & Recreation | Business Aspects
Author: Ferrán Soriano
Publisher: Ediciones Granica, S.A.
Published: 02/11/2020
Pages: 282
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.27h x 5.83w x 0.59d
ISBN13: 9789506417611
ISBN10: 950641761X
Language: Spanish
BISAC Categories:
- Sports & Recreation | Soccer
- Business & Economics | Management | General
- Sports & Recreation | Business Aspects
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