A Practical Guide to Ethics in Public Relations

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

Author: Regina Luttrell, Jamie Ward
Publisher: Rowman & Littlefield Publishers
Published: 02/09/2018
Pages: 254
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.90h x 6.00w x 0.70d
ISBN13: 9781442272743
ISBN10: 1442272740
BISAC Categories:
- Business & Economics | Business Ethics
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Marketing | General

About the Author
Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, and The PR Agency Handbook. Jamie Ward is assistant professor of public relations at Eastern Michigan University. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.