Aaker on Branding: The Playbook to Building Strong Brands

Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

Author: David Aaker
Publisher: Morgan James Publishing
Published: 05/06/2025
Pages: 200
Binding Type: Paperback
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.64d
ISBN13: 9781636986654
ISBN10: 163698665X
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Strategic Planning
- Business & Economics | Business Communication | General